Genesis provides the agricultural sector with services related to the measurement and assessment of soil quality, including the development of scores (for comparison) and the operation of a service to improve knowledge of the impact of agricultural practices on soil health. As part of its activities, the company Genesis, (hereinafter referred to as” Genesis ”) is required to collect and process certain personal data.
Genesis acts as data controller. Genesis respects the right to privacy and recognizes the importance of protecting personal data.
In this respect, Genesis, acting as data controller, processes your personal data in accordance with the provisions of Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “” RGPD ”), of Law No. 78-17 of January 6, 1978 relating to information technology, files and freedoms and other applicable laws, as well as to the provisions of this privacy policy (hereinafter referred to as the” Confidentiality Policy ”).
The purpose of the Privacy Policy is to detail the origin and use of personal data collected and processed by Genesis as well as the measures it implements in order to best protect such personal data.
In this Privacy Policy, terms beginning with a capital letter will have the meaning assigned to them below:
The Personal Data that Genesis is required to process as part of its activities are:
Genesis calculates the Score based on a combination of data, which includes the results of the soil sample collected for your property and data from third parties. The Score associated with your property will be aggregated with ratings for other properties and will be anonymized in a number of circumstances. When the note and its use are not anonymous and are linked to an identifiable natural person, the terms of this Privacy Policy apply. The terms of the privacy policy do not apply to the data of legal entities.
Personal Data is collected by Genesis directly from you, from its Customers, or is created by Genesis through the analysis and scoring of soil samples.
This list is subject to change depending on the information provided to you by Genesis.
The processing of Personal Data carried out by Genesis is necessary to enable it to achieve the following purposes:
In accordance with applicable legislation on the protection of personal data, the processing of Personal Data implemented by Genesis is based on one of the legal bases referred to below.
When your consent is required in connection with the processing of Personal Data, you will be explicitly asked for it. You can withdraw your consent at any time.
The processing of your Personal Data is necessary for the purposes of the legitimate interests pursued by Genesis, and does not affect your interests and fundamental rights. In particular, and without limitation, Genesis pursues legitimate commercial interests, carries out marketing operations, ensures the development of its services and asserts its legal rights and remedies. The transfer of Personal Data to our third party customers is carried out in accordance with our legitimate business interests, in order to meet business obligations.
Some processing of your Personal Data is necessary for the execution of contracts between you and Genesis, or for the execution of pre-contractual measures taken (for example, and without this being limitative, creating a user account on the Genesis Platform). For example, if you registered on the Genesis site in order to organize the collection of a soil sample and the transfer of the Score obtained to one of your and our Customers.
The processing of your Personal Data implemented by Genesis may be imposed by a legal obligation to which it is subject.
Your Personal Data collected and processed by Genesis will be retained for 5 years following the termination of the contract between you and Genesis, and/or between Genesis and its Customers, and as described in our terms and conditions of service and any other document made available to you.
Personal Data associated with your online account will be retained for as long as your account is active. Genesis reserves the right to delete online accounts if they have been inactive for a period of three years or more.
For the carrying out of electronic marketing operations, your Personal Data may be kept for 3 years following the last electronic contact on your part.
Some Personal Data may be stored and processed beyond the periods provided for (i) for reasons related to the exercise of legal rights; and/or (ii) for the purposes of research, identification and prosecution of criminal offenses for the sole purpose of allowing, as required, the provision of this data to judicial and regulatory authorities.
These deadlines apply subject to information to the contrary provided by Genesis and in accordance with applicable laws.
Genesis may share certain Personal Data securely with third parties, when necessary to enable it to comply with the above purposes. The processing of your Personal Data by these third parties may be subject to the terms of the third party's privacy policy.
In this context, the categories of recipients likely to be provided with certain personal data are as follows:
When Genesis is required to communicate your Personal Data to third parties located outside the European Economic Area (EEA), Genesis undertakes to comply with the terms of the GDPR with respect to international transfers of personal data, in particular the provisions concerning the use of standard contractual clauses approved by the European Commission. Details of the measures implemented by Genesis can be obtained by email at the following address: contact@greenback.green.
You have a number of rights relating to your Personal Data which, subject to the application of applicable laws, are as follows:
The above rights may be exercised by making a request in writing to the address below.
You have the right to file a complaint with the competent supervisory authority at any time in the event that you consider that the treatments subject to this Privacy Policy constitute a violation of the applicable legislation on the protection of personal data.
Genesis is a single-person simplified joint stock company, with a capital of 10,000 euros, whose head office is located at 4 rue de l'Eglise 27440 Lisors, registered in the Evreux Trade and Companies Register under number 880 025 051.
If you have any questions about this Privacy Policy or to exercise your rights in relation to your Personal Data, please write to us at the address above, or email us at the following address: contact@genesis.live